The concept of founders in residence comes from the world of startups, referring to the integration of entrepreneurs and product leaders into the community, where they both live and work as they build their own products and teams. At the heart of the Northeast Nebraska Growing Together Initiative is a revitalized Downtown Norfolk but no matter how many resources are devoted to physical upgrades, the area will be effective in attracting a permanent population of twentysomethings only if it can also support establishment and maintenance of new businesses.